Monday 14 December 2009

Evaluation - How effective is the combination of your main product and ancillary texts?

Throughout all three of the texts we have used a similar style so that they all link in together. The Video was set over four different locations; for the performance side there was the rooftop, and for the story line part of the video there was the streets in Manchester, the set up indoors and the derelict building part of the video. For the CD cover and poster we decided to stick with the derelict building idea, so that they both linked back to the video. We also thought that the derelict shots were some of the best from the video. The CD cover and back were edited together by Vicki using screen shots and Photoshop CS3 the design is simple yet effective and links back to the video. We also used a nice font on the CD cover as you would normally in see in HMV. In the poster we wanted to keep the same theme going with the derelict shots, we used a black background and four various shots of the derelict buildings from the video. We set them out so that there was one shot at the top, another at the bottom and two small ones sandwiched in-between. We decided to do this because the shots that we used had a lot of space and allowed us space to put the titles and advertising features. This is how we made sure that the products had similar design features. One the poster I made the font bigger and bolder as you would see on a poster in order to ensure that it is eye catching and would sell. I also put a small picture of the front of the CD to make sure that the audience would recognise the band.

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