Magazine Advert

As one of the themes in our video was dereliction and decay, we decided to make the advert and CD cover using some of the derelict shots as we thought that they worked better and looked more professional. We have used various shots in the poster to inject more life in to it rather than just one shot. In research of magazine posters, we saw that the main element was bold writing, which is why we chose the bold writing that we did. Here is the finished piece.

3. What have you learned from your audience feedback?

Firstly we got people to watch our music video, and then we asked them to fill in a questionnaire afterwards, with questions such as if they liked our video, and if they could suggest any improvements. The majority of the need back which we got from our audience was that they enjoyed it. Some said it was a good video to watch but it wasn’t really the type of music that they usually listen to. Other commented on our use of location, saying we used a good variety of locations and was creative in creating a photo shoot to make the video look a bit different. Some people commented on the lip syncing of our video, saying that parts of it didn’t look as realistic as others, this was a problem we realised while editing, as when we were originally filming the singing parts to our music video, we used a song that was shorter that the song we used while editing which we got from a CD. This is a problem that we may have been able to deal with if we had more time in the editing process. Other people commented on our use of split screen, how It was a good type of shot to use, but in parts didn’t look as effective as others, as some people would disappear of screen, and the two different shots didn’t always match together.

Audience survey

We gave the audience for our video the following survey to see what they thought of our video. We wanted to see what they liked and what they didn't like to see what we could use and how we could improve in the future.

The general comments we got were that people liked the video. People said they prefered different types of music but they thought this was a good song choice for a video. The general comments put in the comment box of things we could do better was the lip syncing which we understood wasn't as perfect as it could have been.

Alex is going to upload a more detailed audience response.

CD Cover and magazine research

Our chosen genre for our music video is ‘Pop Rock’. As we are doing a Paramore song, we decided to do some research into the previously CD covers and magazine adverts they had previously done. We also looked at other artists of the Pop Rock genre such as Avril Lavigne and Evanescence.
Firstly we looked at the Paramore ‘Riot’ album cover, as this was the album which we took our chosen song from ‘Fences’.

This album cover, mainly uses black and white with a contrasting brighter colour, in this case its orange. The use of orange is bold and eye catching so straight away you know that the name of the album is ‘Riot.’ From looking at this album cover, we decided to use a similar theme of using black and white contrasting with a deep red, to make our cover more appealing and noticeable. From this album cover we liked the font that was used, as it looked like it has been hand written and trying to be bold and make a statement as being different, which suits the Rock Pop theme.

We also looked at Paramore’s most recent album ‘Brand New Eyes’. This cover isn’t as bold as riot; this could be done to show a different side to the bands music. We liked the use of the bold colouring in the butterfly, by using black and yellow on a light background. Using a bright and bold colour seems to be a theme throughout Paramore’s album covers. We used this theme of colour in our music video, as we used Red Doc Martins throughout the video, as they appropriate for our chosen genre.


Another album cover we looked at was Avril Lavigne’s ‘The Best Damn Thing’. This cover is a photograph of Avril Lavigne, with her album cover logo in the left hand corner; this is a simple idea which works well, as she has pink in her hair, matches the pink in the logo. This particular cover Is a pop rock cover.














This advert is advertising one of Paramores most recent singles ‘Ignorance’. From this we saw that the magazine advert was pretty simple but also effective. The black and white effect gives it a more sentimental and innocence (the two pot dolls), although after listening to the song we know the song is about being ignored by people and society. From this magazine advert, we liked the use of black and white and the script like font, and wanted to use the aspect of black and white with some colour to make It eye catching and attractive.















Although this poster is adverting a t-shirt competition, we still researched it as; it uses the colour pink to contrast against the black and white. The use of pattern behind Avril lavigne draws you attention towards her, so from a first glance, you can see that the advert is advertising something to do with Avril Lavigne. We liked the font that was used in this advert as it is in capitals and in white; we liked the idea of using a light coloured text on a dark background, as this would be more eye catching.

4.- How did you use media technologies in the construction, research, planning and evaluation stages?

We have used various amounts of technology during the production process of our video. During the filming process we used video cameras and a tri-pod, whilst filming outside. The tri-pod was a very important part to filming outside in order to ensure a steady flow of footage. They also made it easier to do steady pans and zooms. When we filmed the footage indoors we used the Green screen and lots of lighting, in order to get rid of all of the shadows that were created. We decided to leave the green screen as a backdrop instead of editing it to white, as we realised that this would work better in showing the audience that she is somewhat if a celebrity. The longest process was the editing. For the editing we used Final Cut Pro. None of the group members had used the software previously so we all had to familiar ourselves with it quite quickly. Whilst editing here are some of the problems we were able to solve and also learn new things on the way. When we were out filming Liz and Vicki sat on opposite sides of a statue, we moved the camera to different angles whilst filming and when we came to edit the statue wouldn't line up properly. We solved this problem by adding a white line through the centre of both shots which made it into a splitcreen shot which looked right. During our video we have not used many special effects and have tried to keep our video as simple as possible. The only effects we used was the speed change, in this we changed the speed of out performers to add effect. In the point where Vicki is in Silhouette, is a pint where we think this worked really well. Finally, the marker tool in Final Cut Pro, allowed us to mark a point in the song so that were were able to keep the cuts in the video to the beat. In the making of the CD Cover and Poster we used Photoshop CS3 to create these, all of our group already knew how to use this software which saved us some time. This is how we used thechnology in the planning, Evaluation, and construction of out media product.

Costumes for Music Video

For our music video, we decided to choose costumes which represented the genre of our music video. For vicky our main performer we choose the following costume -

For vickys costume, we choose something that was practical as well as to suit the style of music. We used the Red Doc Martins througout the video, making them a key prop in our video. As we filmed the majority of vickys scenes on a room top, due to the weather and time of year, it was often cold, so we teamed a long vest top with a jumper.

For the actress in our video we used three different costumes, to add to the stereotype of her being a celebrity, who have endless costume changes.

The first of Liz's costumes, was a casual look, as we used this costume to film liz in the city on the high street, we choose clothes which tied in with the british weather, and were approrpiate in trying to make Liz fit in with society, although people still stop and stare.

For Liz's second outfit, we used this in the photoshoot part of our video, as we wanted her to look like a 'celebrity'. We used a floral printed top with tights and boots.

Liz's final costume, was a red dress, with black sequenced detailing. We used this particular costume while filming the
derelict building scenes of our music video. We used this particular dress and style, as it
contrasted well with the deserted building as it was run down, and neglected. Also relating to Liz's character as she felt lost and lonely.

Shot List of the finished piece.

Here is our new shot list of the actual video, we have decided to put this on the Blog to show the contrast between them, and how our plans have changed from when we started.
- 7 second establishing shots.
- Medium shot of Vicki sat on the wall.
- CU shot of Feet
- Medium Pan as Vicki walks. – FADE
- Long shot of 2 girls sat on wall – CUT TO
- Med shot of girls at on wall.
- 3 CU shots – Storyline.
- 2 Med shots Storyline.
- Long shot – Fast – Storyline.
- Med shot – Fast – Storyline.
- Med/Long – Vicki Pan.
- 5 Shots – Storyline – Zoom.
- Split screen – Vicki & Storyline
- High angle – Vicki
- Split screen – Storyline and Vicki
- High angle Vicki
- Long shot – Statue
- High angle – Vicki
- Slow – Med shot – Vick Puddle
- 4 Bricks shot
- Slow – Kicking Bricks – CU
- Long shot – Fast – Storyline
- Med Pan – Vicki
- 3 Fast cut – Storyline
- Med/Long shot – Vicki
- Low angle – Vicki
- Long shot – Ball – Storyline
- Side CU shot – Vicki – FADE
- Other side CU – Vicki
- Med shot – Storyline
- Med shot – Vicki
- Zoom shot – Storyline
- Slow – Vicki Silhouette
- Zoom shot – Storyline
- Slow – Vicki Silhouette
- Zoom shot - Storyline
- Slow – Vicki Silhouette
- Zoom shot – Storyline
- Slow – Vicki silhouette
- Zoom shot – Storyline
- Med side shot – Vicki
- Med storyline shot
- 4 Fast cuts – Storyline
- 5 Fast cuts Storyline – Abandoned
- Med shot – Vicki
- Feet shot – Storyline
- Long shot – Storyline – FADE TO BLACK

This is the actual shot list of the video.